Case Study - Umeå BSKT

Umeå BSKT is a Umeå based basketball team that plays in Sweden's highest league, SBL, since 2014.

Umeå BSKT contacted us because they wanted a better way to engage with their fans on and off the arena, 365 days a year to create a more loyal fan base. The business objective was to get more people to the arena and increase ticket revenues.

Since Umeå is a city where the competition for sponsors is hard they also wanted to look into new sponsor possibilities to attract new sponsors


Umeå BSKT launched their Digital Fan Engagement application, with our sports product Gamedayz, in August 2018. A solution that would enable fans to: Buy tickets

  1. Subscribe to news

  2. Compete in various competitions

  3. Vote for the MVP

  4. Collect "Engagement Points"

  5. And be rewarded for their loyalty


The system measures how many tickets a person buys and how often. A person gains Engagement Points for every ticket they buy. This data is stored within the system to create automated messages to people who are most likely to buy tickets for next game. Another great feature is that Gamedayz sends out:

  • Reminders to people that have not yet bought a ticket.

  • Reminders to people that bought a ticket to let them know the match is coming soon