It is time to give consumers a platform where they can easily create a positive impact on society
It's time to create an environment where consumers actually want to engage with brands
It's time to give brands a platform where their marketing generates better returns and social impact
It's time to make modern marketing available to all brands without the hassle of deep learning curves, test budgets, additional administration, and maintenance.
THE CHALLENGES OF TODAY'S MARKETING
TOO HIGH BARRIERS
Marketing is no longer as easy as buying a newspaper or radio ad. Now companies need to understand algorithms, SEO, SEM, organic reach, digital advertising tools, financial marketing concepts like CAC, CR, CLV, etc. to create a great strategy.
Which means a steep learning curve. As a result, many choose to hire a company that performs the work for you, ie if you can afford to pay.
If you can not afford to hire someone, the choice is to teach yourself, if you have the time. Due to these barriers, many people do not set up a strategy and work process around their marketing and communication.
TESTING, TESTING ...
Once you have learned how these different platforms work or hired an agency, it does not mean that your strategy will generate the results you want at once.
To create a winning strategy, you have to test yourself. This can be done by measuring which types of posts get the most interactions or through test ads or so-called A / B tests . These tests are designed by using different images, videos, texts, landing pages, etc. to find which format best suits your customer segment.
This is something that requires time and money, which many companies, unfortunately, do not have endless of.
Once you have found a winning strategy, it does not mean that it will work forever.
Marketing is constantly changing, which means that you always have to update your strategies. Someone who worked today will most likely not work tomorrow. In addition, there are new channels to market themselves all the time.
An example of this is that we spend less and less on traditional channels (newspaper, television, radio) due to the difficulties of deriving what effect it has on your company.
This has made the now standardized (digital) marketing increasingly popular. But with the increase in users and popularity, social channels are constantly updating their algorithms. Which affects how many people see your posts, how effective your ads are, etc.
This is something that the platforms do for companies to spend even more money on their platform.
BALANCE PROFIT & PURPOSE
The large exposure of advertising on the web, social media and in our e-mail inboxes has made consumers increasingly "allergic" to advertising. Which makes it even harder to reach potential customers because their attitude is already negative towards marketing. In addition to this, consumers are becoming increasingly aware of what , where and how they consume.
Therefore, it has become increasingly important for companies to work with their social responsibility (CSR) to show how they contribute to and create societal benefits.
However, it is difficult to measure the effect of CSR-based marketing, because it is not possible to know whether it is only the companies' social efforts that make the customer buy from them.
In addition to this, the question becomes what should a company focus on? Should you work with sponsorship, donate money to the Childhood Cancer Foundation, work with sustainability issues?
Regardless of what you choose, the company must enter the project wholeheartedly, change its communication, policies, values, etc., otherwise, there is a risk that the company will be accused of greenwashing.
Since it takes a long time to build up an investment in its CSR work, it also entails a great risk for companies because they choose the “wrong” focus that does not create a positive return. Which leads to many companies not daring to take a wholehearted step into the CSR issue.
THE GLOBAL GOALS
MARKETING AS IT SHOULD BE
Zlingit is an easy-to-use marketing platform that helps companies create , understand and manage their customer relationships in a more sincere, honest and cost-effective way.
We improve brand awareness and increase sales by enabling companies to create more personal relationships with their customers while helping brands become more socially responsible
BETTER RESULTS WITH LESS WORK
Zlingit helps brands achieve more impact from their existing marketing activities, posts on social media, loyalty, ads, sponsorship, etc, without the high administrative burden that comes from today's way of working.
We want to create a marketing platform that puts the customer in focus where the customer decides where, when, and how they want to get involved with a brand. Brands get the tools to create as fun and engaging an environment with their customers as possible.
This way brands do not waste energy and time on individuals who are not really interested and who in all probability will only get annoyed if you keep trying
BECOME MORE SOCIAL RESPONSIBLE
A large part of Zlingit is that we want to create a marketing platform that contributes to positive societal development. Where our goal is to make modern marketing available to all brands, whether they work with limited resources or not.
We help brands create a more effective CSR strategy by letting even customers decide where the goals a brand should support. This provides a deeper and more honest insight into one's customers and business. Companies can easily see what purposes a customer supports and what effect they create on society by supporting them back.
In addition to this, Zlingit also works actively with the Global Goals