You want your target audience and customers to be as engaged as possible. Why? Well, the more your they engaged with your system, the better you will understand them and your own business. This will help you increase marketing efficiency and lowering ad spend.
There are different ways to engage your target audience and customers. But the number one reason is to incentivize them.
How do you do that?
Enable people to collect engagement points for every activity they complete, for every ticket they buy and if they subscribe to your news letters
Create different loyalty levels to categorizes how engaged someone is with your brand
Associate each level with better rewards, badges and discounts that people can unlock when they collect enough points.
Create weekly, monthly and season based competitions Ex. Quiz competition Weekly: 1. Give a reward to the fan with the most right answers Monthly: 1. Give a reward to the fan with the most total amount of right answers 2. Give a reward to the fan that participated in most quiz competitions Season: 1. Give a reward to the fan with the most total amount of right answers 2. Give a reward to the fan that participated in most quiz competitions 3. Give a reward to the fan with the highest average amount of right answers
There are multiple ways to incentivize your fans, you just have to find the one that works the best for your brand